According to TMZ, PepsiCo decided to can the 30-year-old New Orleans rapper on Friday after he ‘unapologetically’ compared the beating of civil rights icon Emmett Till to rough sex.
The four-time Grammy winner, who’s fronted the soft drink since last year, came under fire in February for his verse in Future‘s song Karate Chop.
Lil Wayne rapped: ‘Pop a lot of pain pills/’bout to put rims on my skateboard wheels/beat that p***y up like Emmett Till.’
The heavily-tattooed rapper, born Dwayne Michael Carter, Jr., deeply angered the Emmett Till’s family who rejected his apology letter for his refusal to write ‘I am sorry.’
Airickca Gordon-Taylor was Till’s cousin and serves as the executive director of the Mamie Till Mobley Memorial Foundation.
She told TMZ on Wednesday: ‘While it’s commendable that he has vowed to respect the legacy of Emmett Till and his memory to “not use or reference Emmett Till or the Till family in his music,” this statement falls short of an apology, as none is mentioned.’
Gordon-Taylor said the family want the platinum-selling MC to understand how his comparison of a sex act to the Chicago native’s torture death in Mississippi is hurtful to the black community.
‘It was a heinous murder,’ Gordon-Taylor said. ‘He was brutally beaten and tortured, and he was shot, wrapped in barbed wire and tossed in the Tallahatchie River.
Source: [http://www.mtv.com/news/articles/1706820/lil-wayne-dropped-mountain-dew.jhtml]
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